About Us

Our Mission

Shades of Commerce is a resource for both the socially conscious consumer, and the women and/or minority entrepreneur, wishing to promote business enterprises through patronage, love and commerce.

How does SoC Spread Love
(Click here to find out)

 

 Meet the
Shades of Commerce Founder
SCG Interview with
Tiffany Lee, 2020

 Our Core Values

 

Individuality

You are encouraged to love & honor past, present, and future versions of your unique and remarkable self.

 

Respect

Respect is every human’s birthright and it should be given abundantly and unconditionally.

 

Humor

Every day there is a reason to smile. Find it.

 

Equality

The higher the pedestal the harder it is to keep your feet on the ground where everyone is rightfully equal.

 

Self-Care

Always protect your mental, physical, and spiritual health. It will serve you well no matter the obstacle.

 

Spreading Love through Commerce

 

Spreading Love through Commerce

Instagram

Focus on your own ice cream and leave everyone else’s alone.😉🍦
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#icecream #summertreats #sprinkles #yummy #gelato #focus #mindyourbusiness #byehaters #keepgoing #entrepreneurmindset #quotestagram #businessmotivation #rainbow #minorityownedbusiness #womanownedbusiness #blackbusinessmonth
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You are good enough & don’t let anyone convince you otherwise! Happy Monday! Get after those goals! 🏃🏾‍♀️💪🏾🤩
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#mondaygoals #yougotthis #mondaymotivation #mondaymood #mondayvibes #confidence #blackbusinessmonth #minorityowned #womanowned #blackowned #quotestagram #overqualified #humble #sorrynotsorry
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Niketa Sheth is a #womansupportingwomen 💝 Niketa Sheth is the head of Womankind (formerly the NY Asian Woman’s Center) which runs emergency shelters and other supportive services for survivors of human trafficking and domestic violence in New York. Additionally, Sheth’s organization is a part of the steering committee of the DecrimNY Coalition. supporting legislation to decriminalize sex work in the state. She is also a member of the board of directors of the New York City Alliance against sexual assault. ...

Shonda Rhimes is a #womansupportingwoman 💝Shonda Rhimes is a television producer, television and film writer, and author. She is well known for creating strong female characters in leading roles. Ms. Rhimes is the creator of "Grey's Anatomy” which won her a Golden Globe for best television series. Ms. Rhimes is a supporter and co-creator of the Times Up movement, which seeks to promote gender equality and to pressure lawmakers into introducing legislation that would penalize companies that tolerate persistent sexual or gender-based harassment. ...

Paula Jangid is a #womansupportingwoman 💝 Payal Jangid was only 11yrs old when she began to advocate for her own release from a traditional arranged marriage. After escaping from child slavery in Delhi, Payal, who was 14yrs old at the time, became an advocate for girls’ education. Since then she has won a World Children’s Prize for her work with rural communities in India. She is now the leader of her town’s Child Parliament, and works to make her village “child-friendly” by educating the community about domestic violence and child marriage. At such a young age, one of Payal’s self-proclaimed, greatest accomplishments is ending child marriage in her home village of Hinsla. ...

Mo’ne Davis is a #womansupportingwomen 💝 Mo’ne Davis showed the world that girls can play ball with the boys, and win. In 2015, a 13yr old Davis, became the first African-American girl to compete in the Little League World Series, the first girl to pitch a winning game in the LLWS, and the youngest athlete to be featured on the cover of Sports Illustrated. Davis has launched her own sneaker line, donating the proceeds to Plan International’s Because I Am a Girl initiative, a movement to empower girls around the world. Currently, in 2020, Davis is a college freshman at Hampton University, a historically black college, where she plays for the Hampton Pirates. ...

The movement to celebrate woman and uplift woman’s rights is one of my favorite things right now. Keep posting those pics! #blackandwhitephotos #challengeaccepted #womansupportingwomen ...

Michelle Hanabusa is a #womansupportingwomen 💝Michelle Hanabusa is the Founder, CEO and Creative Director of Uprisers. Uprisers is a community driven clothing brand that donates a portion of their sales to various organizations. The company is an ecommerce brand that takes pride in supporting viral movements and community gatherings across multiple cities. According to the Uprisers website their brand is focused on, “story-telling for activists, trendsetters and warriors of change.” ...

Rihanna is a #womansupportingwoman 💝 Rihanna is a singer, songwriter, actress, businesswoman and philanthropist. Having sold over 250 million records she is one of the world's best-selling music artists. Rihanna is known for her involvement in humanitarian causes, entrepreneurial ventures, and the fashion industry. Rihanna launched a cosmetics company named Fenty Beauty. It includes an array of products praised for its diverse range of colors addressing all skin types. Rihanna’s philanthropic endeavors include founding the Believe Foundation, the Clara Lionel Foundation and acting as the Ambassador of Education, Tourism, and Investment by the Government of Barbados. ...

Tarana Burke is a #womansupportingwoman 💝Ms. Burke started the MeToo movement. She began using MeToo to raise awareness of the pervasiveness of sexual abuse and assault in society. The phrase and hashtag quickly developed into a broad-based and international movement. Ms. Burke is also the Founder of Just Be Inc., an organization that promotes the wellness of young female minorities, aged 12–18. ...

Testimonials

Sip & Share Wines

Shades of Commerce walks the talk of support and collaboration! They used their social platforms and influence to promote our winery and even did a social media push for our Wines for Mother's Day!! All because they believe in circulating Black dollars in Black communities! They've also put their money behind their message by purchasing our wines for themselves! Their continued encouragement, support in sharing and being a true partner in economic growth and unity is outstandingly phenomenal!! We, at Sip & Share Wines, are abundantly grateful!
- Nicole Kearney
Sip & Share Wines, Vintner/Founder
June 17, 2020

All Access Golf

Tiffany has been a great supporter for All Access Golf. She has attended our events which allowed her to learn about the golf industry and network with those in it. Tiffany’s presence also adds value. Her exposure to various industries makes her a resource for our event attendees.
- Kelley Pierre
All Access Golf, CEO

Absolute Coffee

Shades of Commerce has been a great collaborative partner both in the community and online. Tiffany has worked arduously to promote my business by serving our local fire department breakfast and coffee bought from my store. Additionally, Tiffany is kind enough to share posts and information of my store with her Instagram followers. It has been a real pleasure to work with someone so dedicated to local businesses and the neighborhood supporting them.
– Kareem Botros
Absolute Coffee, Owner
June 17, 2020